The Basics of Instructional Design -- On Learning Pie -- Why Design Matters -- Tools, Technologies, and Platforms, Oh My! -- Working With Subject Matter Experts -- What´s Your Design Approach? -- Mixing It Up: Effective Blends and Marketing Strategies -- Finding Your Hook -- Interactivity The Counts -- Writing Better Learning Content -- It¨s All in the Story -- Looking Good: On Visual Design -- Goy Impact? Assessment and Evaluation -- Talking It Forward