The economic roots of business operations A Fuctional view of value creation by the firm .p.21 Optimization techniques and mangerial economics .p.40 Demand analysis and consumer behavior .p.69 Elasticity of demand .p.107 Regression analysis and empirical estimation .p.137 Demand analysis in the marketing and sales departaments .p.209 The production process .p.250 Cost theory and measurement .p.298 Empirical cost and production functions .p.329 Risk and uncertainty .p.371 The economics of time: capital budgeting .p.407 Theory of the firm and market structure .p.444 Market structures: applications .p.480 Profits and profitability analysis .p.517 Pricing decisions .p.563 Goverment and business: wealth creation and distribution .p.611
